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Of course, the Bose 700 can boast of excellent sound quality – especially on higher tones -, and have considerably improved the robustness and durability problems of the QC35. And yet, they keep losing market share to Sony. Why is that?
Well, already since the launch of the WH1000XM3 – back in 2018 – Sony’s high-end noise cancelling proved to be far superior to Bose’s, obliterating Bose’s main selling point. The 700 was a big step forward that greatly improves on its predecessor, but both the WH1000XM3 and WH1000XM4 are clearly the best contenders in a market that is leaning more and more towards Sony’s lead.
Bose 700’s titanium headband looks spectacular on the display table. No doubt of that. Its robustness and quality are stunning, and everyone thinks the Bose are great… until it’s time to put them in the backpack. The 700 can’t fold, which is almost a crime in a pair of headphones especially designed for frequent flyers. How much room can you spare for them in your hand luggage? Simply not enough.
The WH1000XM4 was already outperforming the Bose 700, and the WH1000XM5 will take the market by storm if Bose doesn’t react in time. Outperforming their predecessors in every way – including touch controls, integration with virtual assistants, noise cancelling and just plain comfort – Sony’s new high-end headphones have everything they need to extend their reign for years to come.